ABOUT

Oxford Properties is one of the world's leading property developers investing and developing in premier real estate such as Hudson Yards in New York City.

The Oxford Property brand lagged behind the business performance and commercial ambition, hence the rebrand.

I worked closely with the client team, hosting workshops and stakeholder interviews to immerse myself in their company and understand their customers and the context in which they operate.

The solution was to harness the human aspect of property development and the efforts Oxford go to be more sustainable and user-centric. Hence the brand promise: Places People Feel.