![](https://s3.eu-west-2.amazonaws.com/img.creativepool.com/files/profileimage/cb/98/cb98c00ceebf1715de340f6ba873ebd9_medium.jpeg)
Mark Goldfinch
Creative Director, Copywriter, Brand Strategist
ABOUT
This was Scope's first advertising campaign following the name change.
The brief focused on the need to substantiate the new name by explaining what Scope actually did. I was equally focused on who they benefited.
Consequently, I created a campaign that featured beneficiaries and their personal stories. And a tone of voice that broke with charity tradition to be positive and optimistic.