About me

Responsibilities

Concept development and Creative Direction in many areas such as Traditional Advertising (Radio, TV, Print, OOH and DM) Digital, Social Media, BTL, Experiential Marketing, Shopper Marketing, Event Marketing and Promotions. Creative direction for designers, copywriters, producers, Voice Over talent, directors, photographers, editors, musicians, etc. Original Copywriting in multiple media such as Radio and TV scripts, Social Media, Digital and Direct Response tactics. Adapting General Market ideas and scripts, from English to Spanish. Conceptualization, development and production of all my projects from beginning to end. Working closely with all the Agency departments, specially with Planning and Production teams.

I make my own beer and I'm an American citizen.

Skills

Leadership.

Strategic thinker.

Creative mentor.

Award winning creative.

Organization and management.

Close attention to detail.

Innovation, passion and hard work.

Philosophy

Create powerful ideas and results. Share my experience and abilities, and above all, enjoy the ride.

Skills

360 campaigns, Activations, Advertising, Awards Winning Ideas, Bilingual, Branding, concept development, Copywriting, Creative Direction, creative strategy, digital media, Event Marketing, integrated campaigns, leadership, Multicultural Marketing, Non Profit Campaigns, ooh, Promotions, Radio, Social Media

Sector Experience

Advertising, Audio / Visual, Automotive, Banking, Branding, Charity / Not for profit, Communications, Creative Services, Design, Education, Fashion, Food & Beverages, Health & Safety, Hotels & Resorts, Household Goods, Insurance, Interactive, International, Internet, Marketing, Mobile, New Media, Oil & Gas, Outdoor, Pharmaceutical, Point of Sale, PR, Print, Radio, Retail, Sales / Business Development, Social Network / Community, Television, Travel & Leisure

Awards

Ad Age, Cartoon Network Award, Circulo de Oro, Clios - Shortlist, EFFIE Awards, FIAP, La Letra Impresa, London Festival, New York Ad Festival - Third Prize

Clients

ABC Network, Ad Council, American Airlines, Bally Total Fitness, Carnival Cruise Lines, Cervecería Cuauhtemoc, Charter Communications, Comcast, CTCP, Del Taco, DIEHARD,, Disneyland Resorts,, Energizer, Foster Farms, Frito Lay, General Mills, Gibson Music, Girl Scouts, Got Milk, Greyhound Buses, Grupo Financiero Serfin (Banking and financial), Kraft Foods, M.A.D.D, McDonald’s, Mitsubishi Motors, National Tire and Battery, Nextel, Nissan, Northgate González Market, Orchard Supply Hardware, PDFA, Procter & Gamble,, Sanofi-Aventis Laboratory, Sears, Target Corp, Tecate Beer, The Walt Disney Company, Verizon, Wells Fargo, Western Dental