ABOUT

Our most exciting development of 2017 has been the success of our new start up - Pi Studios.

Pi Studios is a global entertainment company uniting brands, distributors and digital audiences with original content.
We launched in 2017 with our first TV commission from UK Broadcaster Channel 4, and media partnership with digital publisher LadBible.

Original content creators seek distribution, and brands seek to grow their audiences through alternative channels.
We broker the two to form original entertainment properties, plus brand collaborations and marketing strategies to find the appropriate investment and audience.

It's the perfect way for us to explore new ways of telling the stories that move the world forward.

I Was There When House Took Over The World

Channel 4 were losing millennial and generation Z audiences to new digital competitors. This meant that we had to follow them to their active space to get them interested in our content.

“I Was There When House Took Over The World,” was a two-part series that launched exclusively for Channel 4’s digital platform - All4. The documentary charted the birth of House Music from its origins in Chicago through to its takeover of the UK club scene and pop charts. It stars music icon Nile Rodgers and house music legends Marshall Jefferson, Jesse Saunders, Chip E, Steve ‘Silk’ Hurley, Honey Dijon, amongst others. The show was directed by Sting and Trudy Styler’s son, Jake Sumner, and made in association with New York-based production outfit, AllDayEveryday.

As if that wasn't enough, the digital campaign also included a promotional partnership with LadBible, and together we created the world’s first premium music documentary Instagram Story - We Built This House (7.7m views).

It was the most effective Instagram campaign in Channel 4's history and recently won the "Best Use of Content on Social Platform" accolade at The Drum Content Awards.