ABOUT

AKA were tasked with providing a flexible, creative advertising solution for Tower Bridge that would stand out across multimedia platforms. To increase broad awareness and ticket sales, we had to challenge existing perceptions and communicate this iconic structure as being more than a thoroughfare to other destinations: it is a place of rich history, with educational opportunities, exhibitions and enviable views of the capital.

A collaborative process with Tower Bridge and Pentagram evolved our final creative to a bold, graphic solution that reinforces the sense of history and authenticity, underpinning Pentagram’s brand work.

Focusing on the notion of ‘what lies inside’, the iconic silhouette directs attention to the imagery within. Whether from Tower Bridge’s photographic archives or with current event photography, the key art metaphorically draws back the curtain using the distinctive shape of Tower Bridge to house imagery that celebrates the landmark’s inspiring story.