ABOUT

"On St Patrick’s Day, the world celebrates Irish culture. But there’s more to Irish culture than many realise. Tourism Ireland wanted to highlight another reason to visit Ireland, the music. And what better way to showcase authentic Irish music, than a music festival?

Green Button Festival was a one-day music festival that saw digital billboards around the world turned into festival stages. In New York, London, Milan and Sydney, passers-by joined the party by activating performances with their smartphones, and enjoying exclusive sets from up-and-coming and well known Irish musicians."