ABOUT

An original concept for a smart drugs company aimed at the elderly. The name originates from the Greek goddess of remedy, Panacea.

Concept
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Keeping our target audience in mind, we needed something would be easy to open. We decided that a powder in sachet would be appropriate. The sachet would be easier to open than a child-proof bottle containing pills and can also be marketed as 'not just another pill' that elderly people would have to add to their daily routine. The powder is simply added to a drink for consumption; This relates back to our brand name and idea of remedy.

Execution
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Illustrations were created in response to research conducted into natural herbal remedies. Bearing our target audience in mind; we considered colour theory for the elderly and chose contrasting colours that ensured the various products were distinguishable and easy to read.