Razvan Capanescu Global Executive Creative Director

ABOUT

The lockdown has affected us all and made it hard to film or photoshoot any new ad campaigns. But solid brand assets not only that are worth reconsidering, but are even expected by the fans. In the light of the incoming lifting of all restrictions (waited by all of us impatiently) we found a good context for Guinness to make use of its iconic imagery and historical slogan.
Couldn't wait for that sofa to turn into a bench and the ceiling into sky.

AWARDS

Best Ads

MADEIT CREDITS

  • GuinnessClient
Annual 2025 JudgeSocial Project featured: on 27th February 2022

poster campaign for Guinness

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