ABOUT

BRIEF:
Pantone's Color of the Year draws attention to our colourful nature – and year after year their new colour becomes a driving force and inspiration for the creative industries, such as design and fashion.
We wanted to address this target audience, since they are powerful influencers and have a strong impact on younger generations. Our environmental conscious message raising awareness of endangered corals was amplified with the representatives of the design and fashion industry.

SOLUTION:
Inspired by Pantone's colour choice we created a shocking, realistic poster campaign to raise awareness of endangered corals. In cooperation with photographer Thirza Shaap, we released #keeplivingcoral, a campaign that recreates Pantone’s Living Coral visual, using garbage taken from the oceans: a contradiction that exposes the ugly truth, bringing this serious global problem into focus.
Thus we wanted to address the open minded, environmental conscious generation of youngsters.

RESULTS:
We placed our Keep Living Coral posters in the most prominent designer shops all over the country. Due to the designer and fashion world's community the campaign soon became an online phenomenon.
Our #keeplivingcoral campaign was featured in the most important news portals and online magazines, with 12,8 M people reached, 760% rise in mentions and 137% rise in brand interaction.