About me

Brand & Narrative Strategist with a Creative Director background.
I work with companies, founders, and leadership teams that need to define structure, stakes, and language before complex problems become external communication.

My practice spans Brand & Narrative Strategy, Strategic Communication, Positioning, and Creative Direction. Twenty years across global agency networks, independent practice, and international brand work.

Selected experience: McCann Milan (Nespresso Global), M&C Saatchi Dubai (Aldar Group, PUMA), The Community (Verizon .), BBDO, FCB, DDB, OLIVER (adidas Global), FRASER GmbH Berlin, Ogilvy Mexico (Coca-Cola).
Foundations at Agulla & Baccetti, ranked among the world's top agencies by the Gunn Report during my tenure. Independent since 2019.

Recent work includes brand and narrative assignments for leading . academic medicine institutions and a Johns Hopkins-connected professional networking platform — confidential by nature.

Based in Buenos Aires. Available for ., European and global engagements.