ABOUT

I was invited to work with North Design during their rebrand work for Coop. Having signed off the brand the client needed to see it working across credit cards, products, in-store and on store fronts. The product simply didn’t exist to be shot so CG was the only way to go. Similarly retouching a shot of an existing store was considered but dismissed. The product shots are entirely CG as is the interior shot. The exterior shots are photography composited with 3D signage elements. I was very proud to see my visuals across a 25m projected display during the The Co-op Annual General Meeting 2016 when the new brand was launched.