ABOUT

This was a Coachella play that actually worked. Absolut created an air conditioned tent/bar/club with Coachella themed Absolut cocktails by day and had celebrity influencers host Absolut parties at night. A gif cam with Absolut flavor filters spread the distinctive colors of their flavor across social. This project required a lot of back end work (posting/pr) to make sure the Absolut flavor message didn’t get upstaged.