ABOUT

The objective In India, people still look diabetes as a sugar problem. There is still unawarness about danger side of it. The objective of the campaign was to spread the awareness about loosing an organ because of diabetes such as, amputation, kidney failure, vision loss. This campaign was done on PAN India level. It was targetted at all the common people for their understanding of the threats of diabetes.

Since we wanted to communicate organ loss due to diabetes, visuals were created wherein organ is shown in danger in an interesting manner. Posters, Danglers, and all ambient collaterals and online collaterals were made.

It was well received on national level, we got compliments from the GPs and Diabetologist as well.
People in metropolitan areas like Mumbai, Bangalore, Chennai and Kolkatta were convinced by the communication and there was an increase in the footfall in GPs and Diabetologist clinics for check ups in the month of December 2016 and January 2017.