ABOUT

Concept:
Fun Agency were approached by Ponderosa Agency to create a unique, brand defining idea to launch the new range of ABI Holiday Homes. The concept created communicates ABI's core proposition 'The little things matter' by creating a miniature world showcasing the new range of homes. It was also a celebration of Britains great outdoors as a playground to enjoy and explore.

Execution:
We commissioned David Marshall, the well respected model maker to create 0 Gauge models and scenes for each of the range. These miniature set builds were then photographed by John Garron.

Results: Great stand out for the ABI brand and huge interest from trade and consumers. The unique approach meant ABI stood out from competitors. Sales increase year on year.