ABOUT

The campaign, run between October 2016 and early 2017, features hashtags and Twitter logos alongside images from news and pop culture, with no copy. The campaign began with a billboard near the Lincoln Tunnel in New Jersey, featuring Hillary Clinton and Donald Trump, looking down over commuters. A set of further billboards addressed issues that were dominating the conversation in the lead up to the 2016 election. Issues were covered through single photographs with just a hashtag and the Twitter logo. Images referenced the legalisation of cannabis, gun laws, the role of Putin, gender-specific bathrooms, the Saturday Night Live take on Trump and Clinton, the continuing legacy of feminists such as Gloria Steinem and Dorothy Pitman Hughes on the occasion of the Womens March, climate change (polar bears on melting ice caps), the refugee crisis, marriage equality, abortion (sonogram), ISIS and the Mexican border. Images in the What’s Happening Now campaign also referred to the 2016 deaths of Muhammad Ali, Prince, John Glenn and David Bowie.