ABOUT

The Blaze are Jonathan and Guillaume Alric, two cousins — both “about 30” years old, they say — who live in Paris.

JONATHAN: We all have a place we call home, and we often live far from it. “Territory” tells the story about a young guy going back to his family after a long time. It was, for us, a way to show strong feelings like love, and maybe the arrogance of youth. This situation is never easy — you sometimes have to fight to feel home again, in a place you don’t belong anymore. It’s a strong feeling of joy, and contradiction.

GUILLAUME: It’s not only about masculinity. We’re always looking to highlight youth in our music videos — this is something that is really important to us. The way you act with your friends, and family, the way you share moments, this freedom.

AWARDS

Cannes Lions - Grand Prix

MADEIT CREDITS

  • The BlazeClient
  • Benoit Solercinematographer
  • Iconoclast USEntrant / Idea Creation / Production
  • Roman Pichon HerreraExecutive Producer
  • Yacine MedkourProducer
  • * Cannes Lions Winners 2017
Project featured: on 23rd August 2017

The Blaze Territory

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