Cannes Lions Winners 2017
London
ABOUT
8 million Colombians earning an average daily wage of $3.50 are not catered to by banks and cannot afford bank accounts. They are unable to get loans, have no formal means of payment, and have to hide their savings which leaves them exposed to crime.
The concept behind the campaign was to turn 13,000 cast iron payphones from the turn of the century into de facto digital banking terminals. This was done to assist Colombia’s lowest income class to be part of the country’s financial system.
AWARDS
Cannes Lions - Grand Prix
MADEIT CREDITS
-
Mario BalladaresClient
-
Alexander ForeroGraphic Designer -
Alia HincapieAgency Producer -
Diego MedvedockyChief Creative Officer -
Eduardo MaruriCEO -
Emiliano Gonzalez De PietriCreative VP -
Gabriel LucienSound Engineer -
John MuñozEditing Director -
Marcela ArangoAccount Director -
Maria Cecilia NiñoAccount Director -
Per PedersenFounder, Global Creative Chairman -
Cannes Lions Winners 2017 -
Fernando PlataCreative Director -
Andrea GarciaAgency Producer -
Sebastian MallarinoCreative VP -
JORGE SERRANOPresident