ABOUT

Introducing a new film by adidas Originals: ‘Original is Never Finished’

We feature visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original.

AWARDS

Cannes Lions - Grand Prix

MADEIT CREDITS

  • BlacksmithProduction
  • Dom DaltonAccount Director
  • ExileProduction
  • Gulru SoyluAccount Supervisor
  • Johannes LeonardoIdea Creation / PR
  • Mark AronsonHead of Strategy
  • Miné CakmakStrategist
  • Q DepartmentAdditional Company
  • RSA FilmsProduction
  • * Cannes Lions Winners 2017
  • * Colin HowardProduction
Project featured: on 6th September 2017

Original Is Never Finished

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