ABOUT

As much as we like to think we’re invincible, we’re not. But what if we were to change? What if our bodies were built to survive a low impact crash? What might we look like? The result of these questions is Graham, a reminder of just how vulnerable our bodies really are.

Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to survive a car crash. Using decades of road safety data, medical research and creativity a trauma surgeon, a road safety engineer and a world-renowned artist reimagined the human form to deliver evolution underpinned by evidence.

AWARDS

Cannes Lions - Grand Prix

MADEIT CREDITS

  • Samantha BuckisClient
  • Adrian LanderPhotographer
  • Allan NgoDigital Producer
  • Ant KeoghChief Creative Officer
  • Byron ScullinMusic Composer/Arranger
  • Cherie McmahonProject Manager
  • Flare ProductionsDOP/Cinematographer
  • Evan RobertsCreative Director
  • George McQueenArt Director
  • James McGrathCreative Chairman
  • Jess RamseyDigital Designer
  • Kate JoinerProject Director
  • Lee SimpsonManaging Partner
  • Airbag ProductionsProduction
  • Matt PearceSenior Planner
  • Naomi GorringeGroup Account Director
  • Nichola PattersonPR Director
  • Sam CockfieldSenior Manager, Road Safety
  • Sonia von BibraExecutive Producer
  • Tom McQueenCopywriter
  • * Cannes Lions Winners 2017
  • * Stephen De WolfCreative Director
  • * Sylvain SimaoSenior Full Stack Developer

Meet Graham

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