ABOUT

Consumption and the side effects of our life style is eating away on our planet. The Baltic Sea is no exception with eutrophication and toxins killing the sea and seabed off bit by bit. So in one of the most developed parts of the world we have one of the most polluted seas, but we also the highest usage of digital and card transactions. Finland is the most “cash less” country of the world.
The ambition was to engage all clients of the bank to save the Baltic Sea from further deteriorate and create both funding and understanding to contribute to resolve the situation.
As most all consumption in the Nordics is enabled by a credit/debit card transaction we created the Aland Index showcasing the environmental impact of routine behaviour, enabling informed decisions.
The Aland index, connected to the payment database, calculates the CO2 impact of every individual transaction per merchant category made with your credit card.
By using the index the database compiles a monthly report, your climate profile, and presents it along with your credit card bill in your mobile phone app or on your Internet Bank. The calculation is based on the cost of carbon, as defined by the World Bank, pricing per kilogram, and converted to the corresponding cost in local currency.