Coloro
London
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The Key Colours campaign is always fun to work on, but A/W 21/22 season was a particular favourite. A presentation of the five colours predicted to become commercially successful for A/W 21/22. The forecasted tones have a strong presence, selected for a time of change and unpredictability.
The brief of a swatch presentation package asked for an elegant and warm outer folder that would give clients little indication of the content. Following this, a rich front cover immediately introduces the reader to the five colours ranging from natural and authentic to the digital and saturated.







