Valerio Creative Director

ABOUT

In occasion of the International Furniture Exhibition in Milan, Fiat decided to revive a cult (the vintage 500) by working with a car sharing operator, Enjoy, that uses mostly 500. Those who reserved a car, instead of finding the new 500, were surprised to find the vintage one and had the chance of driving it.

MADEIT CREDITS

  • FCAClient
Project featured: on 5th August 2016

#CultSharing

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