About me

I'm a writer, editor and strategist working within the creative arts and lifestyle publishing industry. With a passion for design and creative culture, I began my career as a writer for brands such as UNIQLO and now have both founded my own online publication and contribute to a number of titles including The 405 and A Certain Syrup.

In recent years my writing and editing role has evolved and I now also work with clients to develop content and social strategies and consult on overall branding and communication strategies. As well as this I have spent 5 years working as a content strategist within the communications industries carrying out global consumer research and developing actionable strategies from the findings as well as writing reports on cultural and consumer trends.