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easyJet, the UK’s largest airline, recently launched a pan-European, integrated advertising campaign aimed at savvy business travellers.

We open in a busy airport. Business men and women rush around in a mad panic as they race to catch their flights. Over this mayhem we hear the famous music track ‘I’m late’.

Suddenly two large white ears pop up from behind a paper and we realise the character is a certain white rabbit, who is notoriously known for worrying about being late. He very calmly makes his way to his flight. The white rabbit knows he can relax for once, and take his time…because he flies with easyJet.

It is the first time that easyJet has launched a fully integrated campaign aimed at business travellers. The campaign, called ‘Business Sense’, launched on TV in the UK from 13th September, with Hugh Laurie as the new voice of the campaign. TV is supported by a new print campaign that uses witty illustrations to showcase some of the key services offered for business travel.