ABOUT

In the build up to the Rugby World Cup 2019, DHL which is one of the main sponsors have various programmes one of which is Rugby Delivered. This particular programme plans to unite the rugby community in every corner of the world by harnessing a unified passion for the game and strengthening ties between the community of fans like never before.

Using their worldwide logistics expertise and global network of over 220 countries and territories, DHL will deliver rugby kits to fans all over the world as part of the global rugby tour. Fans register to host a RUGBY.DELIVERED. match for a chance to win a trip of a lifetime to RWC 2019.

Working the creative team at Bright, I came up with the idea for the key creative and worked with the amazing photographer Richard Barr and a very diverse team of models and sports men and women to create an eye catching campaign.