ABOUT

Exhibition stand graphics for Bentley’s new Continental GT launch at the 2017 Frankfurt Motor Show in Germany.

My role was to work with the art directors and exhibition stand makers to produce concepts and artwork for the panels inset into the existing curved walls, as well as provide detailed measurements and direction for placements of 3D elements (like speakers and various knobs inset into the panels). This also included direction on placement of engine and car model, and plinth sizing. There was a lot of refining of typography and also working with manufacturers' CAD files and plans. I also concepted and made the decal graphics covering the length of the curved white wall (titles and pattern).

Agency: Keko London
Art direction: Mark Buckingham / Iain Ross