ABOUT

CLIENT: L'OREAL PROFESSIONNEL PARIS 2014
AWARDS: FIRST AWARD IN L'OREAL PROFESSIONNEL PARIS COMPETITION
PACKAGING DESIGN / GRAPHIC DESIGN / ILLUSTRATION

“Create an image for a box and the L’oreal Professionnel Paris products, which will go inside the tote bag. The bags are going to be distributed to hair salons across United Kingdom, at Christmas period. However, they do not have to have a Christmas theme.” was the client’s brief.

A professional hair care story is unfolding around the various L’oreal Professionnel Paris products. More specifically, the processes of hair combing, hair styling and getting a haircut are depicted on them.

The whole hair care story is unfolding around the box, the main component of the Christmas pack. Starting from the front side, a minimal modern approach of a girls face, in combination with the graceful hair and the hair colour drops, gives to the box a fashion element. On the other sides of the box the hair care story is continuing, showing the processes of hair combing, hair styling and getting a haircut.

Part of the professional hair care process, more specifically the hair combing, is presented on the tote back.