ABOUT

The best sales are worth getting ready for. That’s what shopping centre owner, Hammerson wants you to think with its new campaign. The film, created by isobel, stars fashion fanatics wearing their finest clothes as they practice their boxing moves, lift weights, and prepare to go to ‘battle’ in the boxing day sales.

The work was created by Ben Stump and Simon Findlater, and directed by Samuel Hicks through Black Dog. It will run online across YouTube, Facebook and Instagram throughout January.