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Graphics for a series of baby shows that Cow & Gate are attending throughout the UK in 2024. Media included digital banners, social posts and a printed leaflet that could be handed out to event attendees. They all followed the new ‘Here Comes Happy’ campaign as a way to capture the joy in the moment of feeding between parent and baby.


I also produced a alternate advertising concept that used illustration to convey the campaign’s key message. After presenting this to the client, they were keen to see this adapted for social in a way that could complement the existing creative.