BLACKROCK
London
ABOUT
In relaunching the BlackRock UK website, the challenge was to change the perception
that BlackRock only invested on behalf of large corporations and the wealthy. It was time to clear that up. We had an opportunity to tell the truth of who we are, what we do and who we do it for (everyone). This required a seismic change to your classic corporate website, full of complex financial language. And that change started with three simple words: Honest. Humble. Human.
THE GOAL
Change perception, build empathy, gain trust.
MADEIT CREDITS
-
Jim AndersonCopywriter -
BLACKROCK -
Katie MccormickSenior Designer and Art Director -
Tom MaltHead of Brand and Creative EMEA -
Carmen GarciaHead of Global Creative - Americas -
Lisa AtkinsonDirector
Annual 2022 People's ChoiceBlackRock's UK site relaunch - CopywritingCopywriting
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BLACKROCK has been a Contributor since 25th November 2015.