ABOUT
Challenge
Twitter wanted to reinforce their global status as the number one go-to live platform. Lively were challenged with creating an experience surrounding their #GoLive proposition
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Insight
We live in a world of rapid change, mass opinion and constant new news. Twitter needed to make it clear they were not only at the forefront of that but also at the forefront of innovation.
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Strategy
To show the world the capabilities of Twitter and their brand products through passions and cultures.
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Solution
#GoLive
Through experiential, content, live streaming and technology we brought every attribute of Twitter to life through creativity and innovation. We designed two immersive spaces, put content and innovation at the heart and broadcast global activations across the campaign. From fashion in Guatemala, rock climbing up the Verdon Gorge in France, the music scene in Tokyo, a cultural exploration of India and many more. We delivered cut-through experiences that embraced passions and cultures, captured incredible stories and spark worldwide conversations along the way - only on Twitter.