ABOUT

We were asked to create a 360 campaign for Supermalt that embodies the spirit of carnival and the brand.

We started with the release of Supermalt's first ever limited edition bottle and pack that hit shelves nationwide, and was supported in the off-trade by a range of POS comms. We also created an OOH campaign called "Carnival's Got It", to celebrate Supermalt and Notting Hill Carnival hitting the streets of London around the same time 3 decades ago.

We finished the campaign with a Supermalt chill zone at The Notting Hill Carnival where we served up 4 varieties of Supermalt punch, custom made Supermalt ice-cream and gave away thousands of whistles and temporary tattoos.