ABOUT

Piccadilly Circus has a long & rich history as an iconic landmark for London and the UK. So when Ocean and Land Securities’ announced exciting plans for the new Piccadilly Lights, creating a unique and prestigious new platform for brands to reach global consumers in the UK’s capital, it represented far more than just an upgrade of an OOH advertising location. PSI carried out some research to understand how consumers currently view Piccadilly Circus and Piccadilly Lights. Visualised here is what we learned.

These remarkably positive attitudes about Piccadilly Circus and the planned changes demonstrate the vast opportunity for global brands. In Piccadilly, advertisers can genuinely connect with on-the-go audiences and create advertising which is more powerful because of the context in which it is seen. We are excited about the renovations being made to the world famous Piccadilly Lights and about what the future holds fors brand advertising at this iconic London landmark.