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Marjan, a premium syrup brand, teamed up with VFX studio Juice to create a new commercial featuring advanced VFX and CG animation. Directed by Eric Will and developed with BBDO Indonesia, the ad showcases a sea monster's attack on a seaside village and its defeat by a brave warrior.

The commercial highlights advanced VFX, including water and fire simulations, dragon animation, and a CG environment, demonstrating how creative agencies can elevate storytelling and engage audiences.

"We had a blast working on this project. With Eric Will, imagination runs wild. The battle scene kept us on the edge of our seats, showing how VFX can make a TVC unforgettable," said CG supervisor Jakub Wrzalik of Juice.

Released before Ramadan, the commercial quickly went viral in Indonesia, amassing millions of views.

This is the director's cut.

Client: PT Lasallefood Indonesia
Agency: BBDO INDONESIA
Production: Nayfosindo Production
Director: Eric Will
DOP: Joel Cartier
VFX & Post-production: Juice