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Just like online play and live streaming, downloadable content (DLC) is a mainstay of modern video gaming. But how do you convince players that your latest release offers another unmissable gaming opportunity?

For the NASCAR Expansion of Forza Motorsport 6, it was to create a fast-paced cinematic showcasing how these colourful yet highly-capable cars would fare at racetracks around the world.

Working alongside Axis Animation once again, Jumbla produced a primary 60-second cinematic as well as five ‘stage’ sequences within a 12-week timeline.