ABOUT

Chinese electrical brand USANA are breaking into the western market with a range of high performance blenders, giving you 'The Power to Live Fresh'. We were originally approached to look at the product design but this soon evolved into a much bigger integrated solution, taking the range all the way from concept to market. All collateral, including manuals, recipe books, product video and website were turned around in a six month period, produced in both English and Chinese languages. We also created a sub-brand for Dr. Bruce, the nutritional expert, to support the campaign in China with recipe books and a blog.