ABOUT

BRIEF
Targeting the twenty-something professional, TwentyFour aims to make contemporary catwalk fashion accessible to everyone.
Braan was initially asked to create a distinctive brand identity, whose primary presence would be across social media and online stores.
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SOLUTION
Working into a simple render of the Roman numerals XXIV, a single vertical shape stands out and represents a label going 'against the flow', while a simple black & white palette contrasts well with the signature bold and colourful products.
Having created the brand identity, Braan was then asked to design the on-line store, the social media teaser campaign, art direct the initial photo shoot, and retouch and edit imagery ahead of the brand's debut look-book.