BETC France PARIS

ABOUT

"Following the reinterpretation of Spitfire last year, CANAL+ and BETC Paris have once again made their own version of a celebrated Hollywood movie.
This thrilling spy film gets an edge and is even more nerve wrecking thanks to its senior cast. The slightly gray but very feisty heroes are faced with unexpected challenges like how eye recognition software is little compatible with cataracts, or the importance of a steady hand.
The result is hilariously tragi-comic and the message is clear – don’t let films grow old before watching them. Luckily for their subscribers, CANAL+ has the first broadcast rights on major films in France.
For the production of the film, BETC Paris turned to Steve Rogers and La Pac."

MADEIT CREDITS

  • CANAL+Client
  • Bertille TOLEDANOAgency management
  • Céline PONTYGAYOTBrand management
  • Chrystel JUNGCopywriter
  • Elodie DIANATraffic
  • Eric ASTORGUECreative Director
  • Eugénie RODRIGUESBrand management
  • Guillaume MARTINStrategic planning
  • Isabelle MENARDTV producer
  • Johann GrimaldiBrand management
  • LA PACProduction Company
  • Marie LEQUIMEAgency management
  • Romain DUCOSArt Director
  • SCHMOOZE ParisProduction Company
  • Stéphane XiberrasCCO
  • Steve ROGERSDirector
  • Ténée DIOUFAgency management
  • Thibault CUISINIEZAgency management
  • * eurobest
  • * BETC FranceAdvertising Agency
Project featured: on 27th February 2021

Mission Really Impossible

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