ABOUT

Butterfingers Britain

Carphone Warehouse had a problem. They had just acquired customer data from the buy-out of Phones4U, but they didn't know when any of these customers were due for an upgrade. And it seemed unlikely they could just ask for this key information.

We also found out a seemingly unrelated fact: Carphone Warehouse had a mountain of phonecases sitting in a warehouse (ironically), each worth about £3.

Now we had a value exchange – they tell us when they are due for an upgrade and we'll help their phone look its best until that date with a free case. We just needed to show the value in a phonecase.