ABOUT

Direction_Design_Animation: Ouchhh
Music_Sound Design: Audiofil

Arçelik, which develops its own technology in more than 135 countries in the world, has collaborated with Ouchhh to create a cinematic art piece for Turkey's first OLED TV. Based on Ouchhh's work that combines, art, science and technology, this piece aims to define OLED TV's entire corporate identity, including its marketing, customer engagement and messaging.