Joe Richardson Account Executive

ABOUT

Online games don't have a pause button, so gamers hardly have time to eat through 8 hours and 27 min of average gameplay. Heinz teamed up with top streamers to map out snack-safe zones in Call of Duty. After that, the gaming community got on board and mapped out their own spots in other games.

MADEIT CREDITS

  • Activision Blizzard / The Kraft Heinz CoClient
  • Alessandra VisintainerHead of Account Management
  • Amanda AgostiniHead of Strategy
  • André FernandesMarketing Vice President
  • Ashleigh GibsonHead of Marketing Strategy & Planning
  • Bruno BruxExecutive Creative Director
  • Caio PalmeiraAccount Executive
  • Carlos EncaladaStrategist
  • Carmem RodriguezChief Client Officer
  • Cecilia AlexandreMarketing Director
  • Cesar MacedoCase Study Editor
  • César VillasBoasStrategy Director
  • Christian PierreStrategy Director
  • Cristina KenzGlobal Chief Growth Officer
  • Deyse AlbiachSenior Social Strategist
  • Douglas CoelhoSocial Strategy Director
  • Fernando RibeiroChief Strategy Officer
  • Francine PellacaniAccount Director
  • Gabi MarcattoAssociate Creative Director
  • Galileo GiglioDirector
  • Gaston BigioFounder
  • Guilherme CavalcantiHead of Media Strategy & Planning
  • GUT MiamiAdvertising Agency
  • GUT São PauloAdvertising Agency
  • HEFTYMusic & Sound Company
  • I Hate FlashProduction Company
  • Julia RamosProduction Director
  • Juliana MendonçaProject Manager
  • Juliana UtschCreative Director
  • Lincoln BragaProducer
  • Mariane GoebelHead of Production
  • Mario LionAccount Manager
  • Megg MirandaCase Study Editor
  • MolProduction Company
  • Monique BeauchampEstrellaAccount Director
  • Paula CruzIllustrator
  • Rainor MarinhoCreative Director
  • Renata NeumannHead of Production
  • Sofia CalvitCreative Director
  • Thaís SchroderProduction Manager
  • Thiago RappHead of Communications
  • Valéria BaroneManaging Director
  • Wesley AllenEditor
  • * Murilo MeloCreative Director
  • * D&AD
  • * Joe RichardsonAccount Director
  • * Paulo FogacaChief Operating Officer
  • * Juan Javier Peña PlazaExecutive Creative Director
  • * Ricardo CasalExecutive Creative Director
  • * Anselmo RamosFounder
  • * Alexandra VelascoCommunications Director
  • * Murilo SantosCreative Lead
  • * Pedro RosasAssociate Creative Director
  • * Thiago StelleHead of Communications
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Project featured: on 12th November 2022

Hidden Spots_Digital Use of Talent & Influencers

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