About me

I am a Strategy Director by day (p/t entertainment producer by night) with nearly

20 yrs experience in US, Asia, Europe & S. America, keen on making impactful

creative transformations by mixing culture, technology & humanity.

Entertainment & culture have taught me 3 things: people's attention is insanely elusive, culture is our most powerful asset & brands thrive when people thrive.

WHAT AM I DOING NOW
Freelancing at a Branding & content agency & developing an immersive experiential brand called Malice Arts.

HIGHLIGHTS:

20 yrs digitally focussed thru-the-line experience in US, Asia, Europe & S. America with a strong sense of culture for marketing

Led AMV/BBDO's transformation into digital with their biggest digital win (BT) and launching their innovation dept

Guided traditional brands like BT, Aviva & Cadbury (for the infamous Gorilla) to embrace digital to connect with millions

Helped launch & advise GrubClub (the AirBnB of dining) as Marketing Adviser

Named & advised India's first zero commission stock trade company, Zerodha

Delivered courses at Hyper Island & General Assembly & have spoken at IPA, NMA & IAB

Currently concept & operate immersive/ experiential events part-time