About me
Hoi!
I'm a Creative Director, Senior Copywriter, and aspiring Screenwriter. But mostly I love ideas. Getting conceptual excites me, whether that's through building a brand platform or pitching a script. Because there's nothing more satisfying than to dig into a thought, a problem, or a question and tenderly nurture the solution into its wondrously creative life.
I started my advertising career in London, working for indie agencies on everything from big-budget TV campaigns to charity activations. Tasty ideas, weird ideas, world-saving ideas, I hungrily tried them all. I also joined a choir, became addicted to making pom-poms, and started a music video screening night. Because why not
In 2018 I hopped over the channel to Amsterdam where my ideas went global at 72andSunny.
A pup-up grooming salon for dogs and their humans
Upcycled delivery bags turned into streetwear to keep your vegan nuggets warm
Working from mainland Europe, I realised that the world was my bitterballen.
Then things got weirder. In a post-covid era, I set out as a freelancer and teamed up with my dream woman, Wendy Richardson. Together we've shared ideas with London, Amsterdam, New York. Winning pitches and making friends along the way.
Fancy a chat
Skills
conceptual thinking, Copywriting, Creative Direction, Script Writing
Sector Experience
Communications, Finance, FMCG, Retail, Software, Television