ABOUT

Fybr was briefed to develop a fresh, creative, advertising campaign for Barloworld Transport that would help increase brand awareness within the corporate sector and establish a presence in the minds of the general public. The aim of the strategic campaign was to clearly differentiate them from their competitors and position them as “the benchmark” within the transport industry. The tone and distinctive visual style was created to reflect the company’s most important asset (its people) and the brands unique personality - intelligent (smart), young, energetic, vibrant, uncomplicated, professional, engaging, human and approachable.