About me
As Grey's Global CEO—the sixth in the agency's celebrated 105-year history, and the first female—Laura has solidified and galvanized a global leadership team focused on one vision, to deliver "Famously Effective" work. Since joining in 2022, her leadership has resulted in record award wins and industry honors, including Newsweek naming Grey a Top 100 Global Most Loved Workplace, winning Grand Effies in every market, and being shortlisted as Global Agency of the Year by Campaign. She was also celebrated as Act Responsible's Ad Industry Champion of Good at the 2022 Cannes Lions International Festival of Creativity, the 2023 Creativepool Creative Leader of the Year & Agency of the Year, and the 2024 Campaign US Class of Inspiring Women, among others.
Prior to Grey, Laura was CEO of Havas New York where she steered a turnaround that earned the agency numerous "Best Of" honors. Recently named 50 Women to Watch for Boards, she serves on several boards including the Tory Burch Foundation, Alembic Technologies, Flip.shop, and B Lab U.S. & Canada, the governing body of the B Corp movement. She is also a founding member of Chief, The Post, Women's Purpose Community, ForbesWomen Forum and Fast Company Impact Council. The common thread is Laura's belief that people genuinely have the power and the obligation to apply their minds and might to do good, in the workplace and in the world.
Skills
Acquisitions, Advertising, Agile Development, Brand Management, Business Development, Change Management, Client Services, Communications, Digital Marketing, Digital Strategy, Marketing, Negotiation, Social Media
Sector Experience
Automotive, Banking, Consumer Durables, entertainment, Finance, Food & Beverages, Healthcare, Information Technology, Insurance, Retail, Telecoms, Travel & Leisure
Trade Associations
4A's, ACT Responsible, ANA, B Corp, Chief Clubhouse, HeyMama, Internet Advertising Bureau IAB, SheRunsIt
Laura Maness has been a Contributor since 25th August 2020.