ABOUT

Everybody knows that the food you eat on an airline can sometimes be a bit disappointing. For this reason Thomas Cook Airlines have been working with chef James Martin to improve the quality of their meals. Part of their joint research has focussed on the fact that at altitude, sensitivity to taste is reduced, and that airline food needs extra flavour when compared with the same dish eaten on the ground. Rather than adding more salt or sugar to dishes, James has created an in-flight menu that uses natural flavourings to enhance the taste of the food and make sure that passenger's journeys are an enjoyable start to their holidays.

We produced a set of three films showing James in his kitchen showing how he created the menus. The films were used on the booking website and as in-flight entertainment, and additional clips were produced for social media.