About me

I am a highly experienced, innovative and smart thinking creative content director with a passion for storytelling

With 15 years in the industry at a senior level, I've learned that it helps to be versatile. I lead teams, but I also roll up my sleeves when the project needs it. I love creating a strategic vision, but I'll happily dive in and write copy as well. With my journalistic background, incisive and original storytelling is at the heart of everything I do and I love challenging convention and going the extra mile to deliver results.

I present to board-level clients and enjoy helping them build successful campaigns and experiences for their customers. I have worked on many different briefs, from digital to print, DM to B2B, experiential to social. I've developed global product launch campaigns, as well as one-off targeted posters, and most things in between. I collaborate with writers, editors, strategists, film directors and producers, account managers, DOPs and stills photographers.