ABOUT

Brief:
Our brief was to prevent political parties in Northern Ireland from having the power to be King Makers in the 2015 General Election.

Solution:
Tapping into the cultural view of many within Northern Ireland, the campaign sought to remind voters of the ineffectiveness of political parties in the region.

Outcome:
Mission Accomplished - in the 2015 General Election. The Conservatives won a majority without needing to rely on the support on Northern Ireland's political groups.