ABOUT

A single clinical trial can cost tens of millions of dollars to run and have the potential to improve the quality of life for millions of people worldwide, so the last thing companies want is for something to go wrong in the process.

Over the course of nine months, The Mission collaborated with AG Mednet to shape a platform of expression that would translate with relevance across the clinical trial journey and clearly communicate the safeguards built into Judi.

Inspired by the complexity, momentum and multiple touchpoints that often derail legacy platforms, the core idea was to craft a campaign that shows the transformative thinking, processes and procedures that safeguard and enable streamlined trial progress on the Judi platform.

Adopting the nostalgia of pinball as a visual metaphor for the clinical trial process, our core idea reimagines the complexity and momentum of the game and creates an environment where the risk for things to go wrong between the multiple touchpoints is removed, without slowing the process down.

Breaking free from conventional industry metaphors, the Judi campaign encourages human engagement and provides a competitive advantage to users – eliminating the opportunities of failure.