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In our third American Association for Caner Research (AACR) brand awareness campaign for Crown Bioscience, scientific research led the creative.

Preparing for one of the signature industry events of the year, Crown Bioscience set out to reinforce and strengthen its position as the preeminent CRO specialising in oncology and immuno-oncology drug discovery and development.

Translating this goal into a dynamic and visually engaging platform for expression designed to resonate with delegates, we worked with Crown Bioscience to bring the campaign to life consistently and effectively across mediums.

Crafting a concept that was universally understood, we reimagined the brand’s ability to remove the guesswork from scientific research in a way that offers biotech’s and pharmaceutical companies the ability to make faster, actionable and more predictive decisions – whilst avoiding the old cliché of beige creative.

Insightful, understandable and fun, the campaign communicates a complex service offering in an imaginative and accessible way to audiences.